Both can be used to attract prospects at every stage, from unaware to coupon-shopping. Their general composition is similar, with copy and art present. Your eye goes to the image in both a print ad and a Facebook ad. Perhaps Facebook ads are rather similar to what we’ve seen for decades in modern advertising.Ĭonsider a pretty typical print ad for shoes:Īre Facebook ads more like print ads than we give them credit for? Or does it? Is the seemingly new focus on the image in FB ads any different from every other ad on the planet… except Google Ads? Perhaps Google Ads are the different beast. So it’s really only the introduction of step 4 into the mix that makes a Facebook ad a rather different beast. If you write Google Ads, you’re probably also used to step 3. To be fair, you should start every marketing initiative – not just Facebook ads – with steps 1 and 2 above. Write your copy Here’s the order of operations they suggest: In fact, copy is so pitifully unimportant in Facebook ads (compared to how important it is everywhere else, especially in Google Ads) that Facebook recommends de-prioritizing copy. Because of this, Consumer Acquisition recommends that – before you think about optimizing your ad copy – you first test 10 to 15 images, keeping the copy the same across all variations. Let me start with the bad news: with Facebook, images matter more than copy.Ĭonsumer Acquisition found that images are so important, they’re responsible for some 75 to 90% of an ad’s performance. How to write your Facebook Ad’s news feed link description.How to write your Facebook Ad “Text” (In 90 characters or fewer).How to write your Facebook Ad Headline: 10 quick tips and 1 advanced one.
LAST UPDATED ON JANUFacebook Ad Copy How-Tos:
0 kommentar(er)
